Protagonist

Get paid to accomplish your goals.

User
User
User

First 300 users earn an extra cash bonus.

User
User
User

First 300 users earn an extra cash bonus.

How it works:

Why Would I Pay For An App To Take My Money?

Great question. This app isn't about money, it’s about motivation. You wouldn’t be here if you didn’t have goals. You also wouldn’t be here if you could accomplish those goals using willpower alone. Your brain accesses a different level of discipline when there's something on the line. It’s why people show up to the gym more consistently when they hire a trainer,
why deadlines outperform good intentions,
and why contracts change behavior more than promises. The people who built Protagonist understand how the mind works. Most apps use that knowledge to hijack your attention and take your money.
Protagonist uses it to help you get results and get paid.

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Why Would I Pay For An App To Take My Money?

Great question. This app isn't about money, it’s about motivation. You wouldn’t be here if you didn’t have goals. You also wouldn’t be here if you could accomplish those goals using willpower alone. Your brain accesses a different level of discipline when there's something on the line. It’s why people show up to the gym more consistently when they hire a trainer,
why deadlines outperform good intentions,
 and why contracts change behavior more than promises. The people who built Protagonist understand how the mind works. Most apps use that knowledge to hijack your attention and take your money. Protagonist uses it to help you get results and get paid.

1

So Protagonist Makes Money Off My Failure?

Nope. In the first month you earn some of your money back as long as you hit 50% of your daily goals. You earn every dime back if you get above 90%. Once you experience what real clarity and accountability feel like, we trust you’ll want to keep going. That’s why after month one, Protagonist becomes a subscription—while still giving you the ability to earn back up to half each month. We’re aligned with your success, not betting against it.

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What If I Miss A Day? Do I Lose That Money?

Protagonist is about progress not perfection. You win your money back in tiers. In the first month as long as you hit 90% of your days you’ll make 100% of your money back. Hit above 70 and you’ll make half. Above 50% and you’ll make ~20%

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What If I Miss A Day? Do I Lose That Money?

Protagonist is about progress not perfection. You win your money back in tiers. In the first month as long as you hit 90% of your days, you’ll make 100% of your money back. Hit above 70% and you’ll make half. Above 50% and you’ll make ~20%

2

What If I Don't Know My Goal?

That’s common—and expected. In just a few minutes, our AI asks you a handful of focused questions and helps you identify the single thing you could do in the next 30 days that would create the biggest increase in clarity, momentum, or happiness in your life. You don’t need the perfect goal. You just need a meaningful one.

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What If I Don't Know My Goal?

That’s common—and expected. In just a few minutes, our AI asks you a handful of focused questions and helps you identify the single thing you could do in the next 30 days that would create the biggest increase in clarity, momentum, or happiness in your life. You don’t need the perfect goal. You just need a meaningful one.

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I Heard Something About A Charity Streak?

You heard right. Every 7 consecutive days of consistency, we donate to a charity of your choice—out of our pocket, not yours. You still earn your money back.
Your progress just helps someone you care about too.

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I Heard Something About A Charity Streak?

You heard right. Every 7 consecutive days of consistency, we donate to a charity of your choice—out of our pocket, not yours. You still earn your money back.
Your progress just helps someone you care about too.

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